Employ the principles of wound, fear, identity, essence and courage to reveal the inner conflicts your client overcame – with your help.Master the principles of great storytelling within a variety of arenas: speeches, sales pitches, company meetings, e-mails, videos, podcasts and testimonials.Easily develop a simple, entertaining, and persuasive writing style that is uniquely your own-even if you got Ds in English, and you don’t think you can write a decent grocery list, let alone a compelling story.Incorporate the six steps of every successful success story.Apply the most effective overall structure to each story.Identify the most involving hero for each story you tell.Select the type of story best suited to your product or service.
You can – by telling more powerful success stories. Imagine if every time you gave a speech, made a sales pitch, or led a meeting, you could instantly motivate and inspire your audiences, potential clients, readers, team leaders and followers to take action. By following his simple Six Step Success Story™ formula to create stories about those (including yourself) whose lives were improved by your company, product or process, you’ll give your potential clients and buyers those same feelings of success and fulfillment. Renowned Hollywood script consultant and story expert Michael Hauge offers business leaders, speakers, marketers and consultants the secrets of Hollywood storytelling magic.
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